If cash is king, the castle keep is looking pretty bare for entrepreneurs, grappling with a recession, a credit crisis, and the fallout from an unprecedented series of...
Networking is one of the most cost-effective ways to keep marketing during an economic downturn, says Liz Lynch, founder of the Center for Networking Excellence and ..
Shawn Cressman, president of Cressman's Lawn & Tree Care, the business his father started 33 years ago in Bethlehem, Pa., has occasionally engaged in bartering with ...
Jake Kaestner wanted his five-person landscaping company to grow, but he didn't have much money to invest in the business. In 2005, after hearing about ITEX, a ...
Don Mardak, CEO of International Monetary Systems, explains how bartering online, using "trade dollars" rather than cash, could be a viable option -- particularly for ...
Around the Nation
Experts estimate that millions of companies, especially young ones, employ barter as a regular or occasional business tool. Barter provides one important benefit: helping companies dispose of excess inventory by trading it for valuable goods or services. That can be especially useful for startups whose markets aren't developed enough to consume all their capacity." - Entrepreneur.com
Evolving from one-to-one trades among businesses, bartering now mainly takes place through large exchanges in which businesses receive trade credits instead of cash that they can spend on a multitude of items from other firms. Even large corporations increasingly are using barter networks rather than handling excess products over to liquidators." - Chicago Tribune
"Barter exchanges help cash-strapped entrepreneurs stimulate sales, develop new clients, convert excess capacity or inventory into revenue, and acquire goods and services needed to conduct a business. The most important benefit of barter is cash conservation: keeping cash in the bank while using barter revenue to offset normal operating costs." - Nation's Restaurant News
"Barter gives clients a competitive edge. Barter network members tend to shop within the system first, and satisfied barter customers make referrals to cash customers." - Kiplinger's
"The most important part of barter is getting new business," says Tom McDowell, Executive Director of the National Association of Trade Exchanges. "When someone joins an exchange they're exposed to hundreds of new potential customers locally and thousands around the country. With competition so stiff today, barter helps drive those customers past your competition and into your door." - Marketing Concepts, Restaurant issue
"Arkansas companies are learning how to get what they need without spending cash. Businesses including restaurants and airlines trade services and products, in return earning a form of currency - trade dollars - that then can be used to buy goods and services." - Arkansas Democrat Gazette
